Focus: Creative Thinking & Visual Storytelling.
Format: Online Intensive + assignments with feedback.
Duration: 4 weeks.
Location: Houston, TX (fully online).
Program by Week:
Week 1 – Creative thinking: how to generate ideas
- What is creativity in design: beyond taste;
- Idea generation techniques: SCAMPER, “What if”, mind mapping;
- Practice: 10 ideas from one object (warm-up);
- Assignment: conceptualize a poster on an unexpected topic.
Week 2 – Visual Storytelling
- How visuals tell a story;
- Role of composition, metaphor, associations;
- Storyboard structure: rhythm, frames, scenes;
- Practice: visual storyboard on the theme of “changing perception”.
Week 3 – AI + Art: from idea to visual form
- Fundamentals of working with AI (Midjourney, DALL-E, Firefly);
- Prompt design: how to control the result;
- Collage and mixed media through AI and Photoshop;
- Assignment: art collage with an idea and a message.
Week 4 – Presentation of a creative concept
- How to structure an idea;
- Pitch doc and visual PDF;
- Practice: creating and defending a mini project presentation;
- Final Zoom breakdown + tips from the mentor.
What’s included:
- 8 video lectures (2 per week);
- 4 practical assignments with feedback;
- Checklists: idea generation, storyboard structure, presentation template;
- Midjourney and DALL-E: instructions, cases, test accounts;
- Certificate + final project feedback;
- Access to participant chat + mentor.
Course fee
- Base: Self-curated + feedback from curator – $190;
- Creative Pro: + Zoom consulting + personalized feedback – $320;
- Art Director Pack: personal curator + refinement of projects for Behance – $440.